I’ve been asked a few times about the FargoBJJ Logo… Who came up with it?… does it mean anything?
The answer is it was just a collaborative effort between myself and my wife Sarah. As you’d imagine, the moment you’re asked to represent everything you aspire to be in the future in 1 picture… the pressures on!!!
We wanted to have very specific meaning behind what we were about to start when we moved to Fargo… and I wanted it to be more than a logo, but rather a graphic representation of who we are and what we were going to do… a Symbol!
A logo is just a mark used for visual recognition and identification, a Symbol allows the viewer to go beyond what is seen and links you to the idea’s, concepts and beliefs of the creator. It should provide power to the person who understands it and takes it as there own.
It was Sarah who came up with the final graphic representation… and she nailed it!